
Newspaper ad by the German Department for Development and Economic Cooperation. Picture published by @OpenAidGermany on Twitter.
This morning I stumbled upon a tweet by @aidnography:
[New] German #globaldev minister @bmz_bund wishes #Africa merry christmas w/ stereotypes bit.ly/VaooO8 HT @openaidgermany
— Tobias Denskus (@aidnography) January 8, 2013
When I clicked on the link I was pretty surprised. The German Department for Development and Economic Cooperation has indeed published such a newspaper ad that says “Merry Christmas, Africa” and which is full of clichés? There are at least half a dozen stereotypes that I could list.
- “Merry Christmas Africa” suggests that Africa is a homogenous continent and not a conglomerate of many countries
- The giraffe draws the picture of a rural Africa with wild animals everywhere
- All African people live in straw huts.
- Santa Claus and a reindeer? I have to be honest that I have never been to Africa before but I can’t believe that the majority of African people decorate their houses with Santa Claus and reindeers.
- A chain of lights on a straw hut? I don’t know which cliché this is but are you serious?
I think a German Government Department should be more careful with these kind of ads. It is 2013 and not the 1950′s or 1960′s.
